Here is a little video preview below, stay tuned for more on friday...
Monday, November 9, 2009
New Insight Ad Campaign Coming Soon...
The new Insight ad campaign "Repeat After Me I'm Free, don't be ready to lose yourself", will be released this friday, November 13th.
Here is a little video preview below, stay tuned for more on friday...
Here is a little video preview below, stay tuned for more on friday...
Thursday, October 8, 2009
Insight Wins Eurosima Ad Campaign of the Year!
INSIGHT WINS
"SURF AD CAMPAIGN OF THE YEAR"
AT EUROSIMA AWARDS 2009
Yes folks, we’ve done it again, claiming another award for best advertising campaign for Dopamine at the Eurosima Watermans ball in Hossegor, France.
More than 1000 key industry members and retailers across Europe voted for the award and once again Insight’s creativity inspired the masses, allowing us to take the trophy home for the first time at Eurosima.
Dopamine launched in August 2008 and features WT surfers Kai Otton, Luke Stedman, punk Californian longboarder Jared Mell, the Jamaican surf team and our radical, new-age, hobo-like gypsy surfer Warren Smith.
Insighters were so thrilled with the announcement that the celebrations continued well into the wee hours of the evening. Not a drop of French Champagne spared!
Previous Insight campaigns Dead Modern and Zoup have both won Sima Awards (USA) in the same category and the brand awareness has since gained further momentum in the European parts of the globe.
Insight would like to thank all whom have supported the brand since it’s inception in Europe and beyond.
TO VIEW THE COMPLETE CAMPAIGN TRAILER AND ALL THE SURF, SKATE AND WOMEN’S IMAGERY, GO TO WWW.INSIGHT51.COM/DOPAMINE
Eurosima - European Surf Industry Manufacturers Association - www.eurosima.com
French version
INSIGHT REMPORTE LE PRIX DE LA « MEILLEURE CAMPAGNE PUBLICITAIRE » 2009 DÉCERNÉ PAR L’EUROSIMA*
La campagne publicitaire Dopamine a été reconnue comme la meilleure de l’année 2009 lors de la cérémonie du Waterman’s Ball** à Hossegor ce vendredi 2 octobre.
- - - - - - - - - - - - - - - - - - - - - - - - - - -
Une nouvelle fois, la créativité d'Insight s’est démarquée, permettant à la marque de recevoir son premier trophée sur le territoire européen.
La campagne Dopamine, lancée en Août 2008, met en scène les surfeurs du WT Kai Otton, Luke Stedman et le fancy dancy californien longboarder Jared Mell.
Les Insighters, honorés de cette reconnaissance, ont célébré leur victoire comme il se doit.
Précédemment couronné dans la même catégorie par le SIMA aux USA avec les campagnes Dead Modern et Zoup, c’est avec une immense fierté qu’INSIGHT est ravie de recevoir aujourd’hui ce prix en Europe.
Insight tient à remercier toutes les personnes qui ont soutenu la marque depuis son implantation en Europe et au-delà !
Pour découvrir l’intégralité de la campagne: http://www.insight51.com/dopamine"www.insight51.com/dopamine
Monday, October 5, 2009
From Berlin to Hamburg to Amsterdam
Alright so here is the last article of this Insight EU Tour before we launch the video on the blog!
After a good time in Munich it was time to take the road to Berlin and Hamburg.
One demo, one party and a lot of street skateboarding sessions later we were on our way to A'Dam.
Amsterdam is not really a heaven for skateboarders, but still we manage to do a small demo in front of the stores. Beers were flowing, good vibes, and happy times for this last stop on the Insight Eu Skate Tour 09.
After a good time in Munich it was time to take the road to Berlin and Hamburg.
One demo, one party and a lot of street skateboarding sessions later we were on our way to A'Dam.
Amsterdam is not really a heaven for skateboarders, but still we manage to do a small demo in front of the stores. Beers were flowing, good vibes, and happy times for this last stop on the Insight Eu Skate Tour 09.
Thursday, September 10, 2009
Munich aka "Wurst City"
Munich by Jeremy Grousset
Munich, arrivée le soir dans un charmant hôtel nommé Elephant suivit d'un petit restaurant vietnamien et hop tous au lit.
Le lendemain réveil assez matinal pour aller rider quelques spots, cette fois-ci sans local donc avec difficultés. Ensuite direction le shop. A l'arrivée, grosse déception, on découvre un sol plus que granuleux mais notre héro est LB (pour les intimes), ou Loic Benoit. Il regarde un peu aux alentours et remarque un contenaire qui pourrait faire office de spot, ni une ni deux, c'est partie planche de bois et visseuse. Le spot est construit en moin de 10 minutes et on commence la démo! On garde l'ambiance des bureaux en background mais on va rider une grosse poubelle!
20h: la demo se termine et direction l'hôtel pour la préparation de la soirée avec Planet Sports , et c'est parti avec quelques idées derrière la tête!
Le lendemain réveil assez matinal pour aller rider quelques spots, cette fois-ci sans local donc avec difficultés. Ensuite direction le shop. A l'arrivée, grosse déception, on découvre un sol plus que granuleux mais notre héro est LB (pour les intimes), ou Loic Benoit. Il regarde un peu aux alentours et remarque un contenaire qui pourrait faire office de spot, ni une ni deux, c'est partie planche de bois et visseuse. Le spot est construit en moin de 10 minutes et on commence la démo! On garde l'ambiance des bureaux en background mais on va rider une grosse poubelle!
20h: la demo se termine et direction l'hôtel pour la préparation de la soirée avec Planet Sports , et c'est parti avec quelques idées derrière la tête!
La soiree se termine au petit matin pour pour certains apres une nuit eprouvante.
English Version
English Version
Munich, we arrived late evening at the Elephant Hotel and went straight for dinner in a chinese restaurant. Then a beer for everyone in the local pub and back to the hotel for a good night of sleep.
The following morning we woke up early to try to find some spots, quite hard without a local when you don't know the city. Then it was time to go to the shop for the demo where the floor wasn't at its best. But Loic Benoit aka "LB" or Mac Giver, found an old garbage and decided we could ride it.
We built a spot and kept the offices desk on the background for the demo. New spot, new demo, tons of fun.
Planet Sports bought the beers and prepared the wursts! Thanks to them!
At 8 pm we all moved to Cafe King for the party, the wild night ended pretty late for some of us...
Sunny Innsbruck
After the cold and the rain of Zurich we arrived in Innsbruck under the sun and the fresh air of the mountain.
We did the demo in front of Xdouble, Adi and Julia prepared a nice BBQ and every kids could get free sausages and drinks. We ended the demo with a best trick contest and everybody left with goodies, stickers, new boards....and smiles.
Then we moved to the skatepark where the Insight team killed it!
At night the place to be was the Weekender Club, a rock band was playing for the Insight party, free beers were given away and everybody spent a great night of fun.
The following morning we made a big street session before taking the road to Muenchen where lots of things were gonna happen!
We did the demo in front of Xdouble, Adi and Julia prepared a nice BBQ and every kids could get free sausages and drinks. We ended the demo with a best trick contest and everybody left with goodies, stickers, new boards....and smiles.
Then we moved to the skatepark where the Insight team killed it!
At night the place to be was the Weekender Club, a rock band was playing for the Insight party, free beers were given away and everybody spent a great night of fun.
The following morning we made a big street session before taking the road to Muenchen where lots of things were gonna happen!
Monday, September 7, 2009
Zurich, welcome to Switzerland!
Zurich...or how a situation can look bad at first to then become awesome.
When we left Lyon on the morning it was still raining as hell...the navigator system was saying that Zurich was only 3h30 away...good news!
We stopped on our way in Annecy and then straight to Zurich where we got stucked in a huge traffic jam. It took us almost 2 hours to drive the last 10 km.
Luckily Giusi and the Beach Mountain team welcomed us with fresh beers and sausages and even if we couldn't do the demo (because of the rain) a smile was on everybody faces.
We quickly got ready for the party Giusi organised at the Hafenkneipe where a rock band, Cloris was playing. Crazy party, crazy people, tons of good vibes.
We decided to stay one more night in Switzerland, as Zurich seemed to have lots of good spots. However, unfortunately, the rain was still with us the following day and we could only skate a little park under a bridge.
At night, and as a local, Monir and his friends showed us the best clubs of the city, wild night again before the road to Innsbruck.
When we left Lyon on the morning it was still raining as hell...the navigator system was saying that Zurich was only 3h30 away...good news!
We stopped on our way in Annecy and then straight to Zurich where we got stucked in a huge traffic jam. It took us almost 2 hours to drive the last 10 km.
Luckily Giusi and the Beach Mountain team welcomed us with fresh beers and sausages and even if we couldn't do the demo (because of the rain) a smile was on everybody faces.
We quickly got ready for the party Giusi organised at the Hafenkneipe where a rock band, Cloris was playing. Crazy party, crazy people, tons of good vibes.
We decided to stay one more night in Switzerland, as Zurich seemed to have lots of good spots. However, unfortunately, the rain was still with us the following day and we could only skate a little park under a bridge.
At night, and as a local, Monir and his friends showed us the best clubs of the city, wild night again before the road to Innsbruck.
Lyon: rainy but crazy
Lyon is the new hometown of Sam Partaix.
When we arrived after a 4 hours drive from Toulouse we were welcomed by the rain...that didn't stop for the next 4 days.
As it was impossible to do the demo the following day we all went to "La Friche" to shoot some photos and do a bit of filming.
La Friche is a place you won't find anywhere else in France. It was an old Renault factory that has now been taken over by different collective of artists (musicians, land artists, painters...but also skateboarders). Antiz has 2 mini ramps in "La Friche" and let us ride them.
Then it was time to get ready for the party at the Voxx with Namasté Skate Shop where all the skaters from Lyon were waiting for free beers and goodies. Fun and happy times again!
When we arrived after a 4 hours drive from Toulouse we were welcomed by the rain...that didn't stop for the next 4 days.
As it was impossible to do the demo the following day we all went to "La Friche" to shoot some photos and do a bit of filming.
La Friche is a place you won't find anywhere else in France. It was an old Renault factory that has now been taken over by different collective of artists (musicians, land artists, painters...but also skateboarders). Antiz has 2 mini ramps in "La Friche" and let us ride them.
Then it was time to get ready for the party at the Voxx with Namasté Skate Shop where all the skaters from Lyon were waiting for free beers and goodies. Fun and happy times again!
Thursday, September 3, 2009
Toulouse by the local Jeremy Grousset
Toulouse par Jérémy Grousset
Toulouse, la ville rose : arrivée le 30 aout , en fin d'après midi. A peine arrivée a l'hôtel et le temps de poser les sacs de voyages, que c'est déjà reparti pour la recherche des spots. En tant que local cette tache me revient, prévisible. Apres 2 ,3 spots nous finissons sur un gersey avec du bon tricks plaqués. La soirée arrive à grande vitesse et le ventre gargouille pour tous les skateurs, nous décidons à l'unanimité "flunch" puis destination hôtel pour une nuit de sommeil. Le lendemain départ Midi pour courir les spots, rien de très atypique, mais de quoi faire quand même. 17h05, Place de l'Europe pour une demo qui s'en suit d'un games of skate. On le sait bien Toulouse est connu pour aimer les outs. Le soir arrive et c'est au petit london que l'on décide de s'amarrer. C'est le groupe The Famous munchies dont je suis le guitariste qui assure la soirée. Tout le monde est fatigué à l'idée de la route qui nous attend le lendemain. On rentre à l'hôtel où on découvre une invitée surprise, merci Jeremy.
English version
Toulouse, the pink city: we arrived on the 30th of August late afternoon. We just stopped at the hotel to drop the luggages and went looking for some spots. As a local I had to show them the right places. After 2 or 3 spots we ended on a jersey with some great tricks made by everybody. Diner time is coming soon we are all starving and decided to go to "Flunch" and then to the hotel for a good night of rest.
The following morning we left the hotel and found a few spots, nothing crazy but enough for some pics.
At 5 pm it was time for the demo at "Place de L'Europe". Then, as everybody likes in Toulouse, we started an OUT contest with the locals. Free gift and goodies for everyone yeeeaaaahhhh!
As the night was coming we all went to the bar called "Le Petit London" for some free beers and a concert of The Famous Munchies, the band in which I'm playing the guitar.
After a few hours we are all tired and knowing that we have a 5 hours drive to Lyon the following morning we went back to the hotel...alone or with a special gift...ask Jeremy Hugues...
Toulouse, la ville rose : arrivée le 30 aout , en fin d'après midi. A peine arrivée a l'hôtel et le temps de poser les sacs de voyages, que c'est déjà reparti pour la recherche des spots. En tant que local cette tache me revient, prévisible. Apres 2 ,3 spots nous finissons sur un gersey avec du bon tricks plaqués. La soirée arrive à grande vitesse et le ventre gargouille pour tous les skateurs, nous décidons à l'unanimité "flunch" puis destination hôtel pour une nuit de sommeil. Le lendemain départ Midi pour courir les spots, rien de très atypique, mais de quoi faire quand même. 17h05, Place de l'Europe pour une demo qui s'en suit d'un games of skate. On le sait bien Toulouse est connu pour aimer les outs. Le soir arrive et c'est au petit london que l'on décide de s'amarrer. C'est le groupe The Famous munchies dont je suis le guitariste qui assure la soirée. Tout le monde est fatigué à l'idée de la route qui nous attend le lendemain. On rentre à l'hôtel où on découvre une invitée surprise, merci Jeremy.
English version
Toulouse, the pink city: we arrived on the 30th of August late afternoon. We just stopped at the hotel to drop the luggages and went looking for some spots. As a local I had to show them the right places. After 2 or 3 spots we ended on a jersey with some great tricks made by everybody. Diner time is coming soon we are all starving and decided to go to "Flunch" and then to the hotel for a good night of rest.
The following morning we left the hotel and found a few spots, nothing crazy but enough for some pics.
At 5 pm it was time for the demo at "Place de L'Europe". Then, as everybody likes in Toulouse, we started an OUT contest with the locals. Free gift and goodies for everyone yeeeaaaahhhh!
As the night was coming we all went to the bar called "Le Petit London" for some free beers and a concert of The Famous Munchies, the band in which I'm playing the guitar.
After a few hours we are all tired and knowing that we have a 5 hours drive to Lyon the following morning we went back to the hotel...alone or with a special gift...ask Jeremy Hugues...
Subscribe to:
Posts (Atom)
